I had a great conversation recently with fellow tarotist Mitchell Osborn about the differences between tarot pros, and how we each need to find our own way, our own niche. I joked that it sounded like a good blog topic, so here we are.

It seems that many small business owners struggle to find a niche. Many business owners struggle to pronounce the word correctly (it is ‘neesh’, not ‘nich’). It may be that what I will share here is helpful to many solopreneurs, rather than only professional diviners.

Much of what I will share in this post involves concepts from my book for tarot pros, Fortune Stellar: What Every Tarot Professional Needs to Know. Much has changed in the tarot world, and the world of technology, since I first wrote Fortune Stellar in 2011 and released a revised Second Edition in 2017. Yet, the basic concepts of what it is to be a tarot pro, and what it takes to have a successful tarot business, remain unchanged.

What does it mean to find your niche? The answer to that question, is, in a way, as unique as you are. It might mean finding your tarot voice, and how you market yourself. It might have to do with reaching your preferred clientele. It might involve the venues in which you work, or the specific services you offer.

One of the best and worst things about being a tarot professional is that there is no single business model. This means we all must struggle to find our own way. Yet, it also means we can each build a business that truly serves our needs and allows us to serve our clients in the best ways possible.

Just Because You Can Doesn’t Mean You Should

This is the very first thing you need to know. You may be a great teacher, but not have the time and energy to teach in-person classes. You may be a great photographer, but not have the patience to build an Instagram presence. There are very few marketing tools or offerings that are essential to your success. You must do some things, but you do not have to do all the things.

Define Your Goals

What is the purpose of your tarot business? Do you want to ultimately make a full-time salary, or are you looking to have a great side hustle? Are you here primarily for your spiritual enrichment? How much time and energy can you devote to marketing, and to providing services? Beyond that, how do you define success? What needs to happen for you to feel that you are successful in your endeavors? These are the questions you must be able to answer truthfully for yourself.

Things Change with Time

Once you have found your preferred way to market, your preferred place to work and the services you want to offer, you are all set, right? Well, yes and no. You are all set for now. Things change. Technology changes. Trends change. Your own needs and abilities might change. You must be willing to reassess, and you must change with the times.

Only You Can Know What is Right for You

You can read books, talk with peers, attend conferences, take classes, and work with coaches and mentors. In fact, you should do some of these things regularly. Yet, at the end of the day, you are the best judge of what is right for you. Do not let anyone shame you or scold you. Anyone who says there is only one correct way to do this is unequivocally wrong.

Find the Cross-section of Excellence and Enjoyment

To find your perfect niche, you must figure out where you excel, and what you enjoy. The places where those two things meet are the things on which you must focus to build your success.